1,000+ Programs
100,000+ Attendees

"Powerful." "Dynamic." "Amazing."

Book Andy Masters for your next event!

Travel & Hospitality

Andy Masters, MA, CSP, began his career with Maritz Travel Company in St. Louis, and has since written 5 books and presented hundreds of keynote/training programs within the TRAVEL/TRANSPORTATION/TOURISM, and HOSPITALITY/EVENTS industry. 

Andy has served as keynote speaker for industry events such as:

  • Global Business Travel Association (GBTA) Leadership Summit in Orlando (FL)
  • Convention Sales Professionals International (CSPI) Convention in Washington (DC)
  • Hospitality Sales & Marketing Association International (HSMAI) Leader Conference (TX)
  • Event Service Professionals Association (ESPA) Conference in Vancouver (BC)
  • Over 20+ Meeting Professionals International (MPI) events across North America.  

Andy helps industry leaders IGNITE a cultural transformation to cultivate & empower industry leaders, improve sales & customer experience, and achieve more with less–all within a fun & high-morale work environment.

Andy has been featured on PBSLifeTime TelevisionInvestor’s Business Daily, and Corporate & Incentive Travel magazine.  He has earned the prestigious “CSP” award/designation of the National Speakers Association (NSA), the highest earned international recognition for professional speakers, in which less than 10% of over 5,000+ speakers worldwide have achieved.  

Andy's Travel & Hospitality Keynote Programs

Re-Igniting Sales and Customer Experience in a COVID-19 Environment

Andy’s flagship keynote program is based on his award-winning book “Kiss Your Customer: 77 Reasons Why Sales & Service Are Just Like Dating & Relationships“.   He takes attendees on a journey through the highs-and-lows world of relationship-building, utilizing the clever irony between business and romance.  Andy proves that we must create a transformation from doing a job to creating a bond. We must embrace personalization and customization in this age of technology and standardization.

Today’s customers want to hire EXPERTS they can TRUST, who can truly HELP them. However, customers also hire people they LIKE.  He also shares examples from within the travel, tourism, and hospitality industry on how to make amazing connections, drive repeats & referrals, and implement memorable strategies to overcome that one dangerously dissatisfied customer.  Andy’s creative approaches to proven principles impact sales and improve customer loyalty immediately, while also leaving a mark on our personal lives.  Enjoy this entertaining, inspirational, and impactful program!

HERO Customer Experience in a COVID-19 Environment

Andy’s most critical customer experience program ever can be presented either “virtually” or “in-person“, as a 1-hour keynote or 4-hour training.  Andy illustrates that “Crises Lead to Forced Innovation“, therefore we need to create solutions to provide even better services.  Customers will always remember how they were cared for and appreciated during a time of crisis. 

  • Interactive brainstorms on improving services through new innovations
  • Anticipate challenges and complaints; then plan and prepare accordingly
  • Embrace an empathy for those served, and a concern for their health at all times
  • Be a light of positivity and solutions, during stressful and turbulent times.
  • Manage customer expectations to improve quality, and decrease internal stress
  • Increase customer confidence through communication and signage of protocols

Powerful service principles are based on Andy’s award-winning book “Kiss Your Customer“, as he proves that we must “create a transformation from doing a JOB to creating a BOND”.  Andy also shares examples from within Travel & Hospitality on how to create customer loyalty, avoid dissatisfaction, and improve reputation–including on social media.  Enjoy this timely, interactive, and impactful program which provides critical solutions to our industry during our COVID-19 pandemic.

Award-winning author and Leadership expert Andy Masters creatively uses the magical imagery of Hollywood to help BUSY leaders ignite a culture to DEVELOP and EMPOWER their organizations—while defeating the succession planning crisis–in this challenging era of having to “Do More With Less”. That’s right, ENTERTAIN and INSPIRE your audiences with actual license-protected scenes from movies such as The Devil Wears Prada, Apollo 13, The Iron Lady — and even Office Space and Star Wars!  This unique program also cites the latest research from Harvard Business Review, Deloitte, and Glassdoor to provoke REAL organizational change from every attendee.  Powerful leadership principles are based on Andy’s latest book “Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire.” Andy’s program provides attendees with not only an interactive multi-media experience, but also with immediate “take-home” action items to help cultivate future leaders in today’s “New Normal”.

Navigating the “New Normal”:  Embracing Work & Life in the Era of COVID-19

Due to the COVID-19 crisis, organizations have downsized and are operating extremely trim. Never before have managers and employees been asked to wear so many hats, and “do more with less”–both in the office and remotely–while balancing the anxiety of health, finances, and family.

Join national Author/Speaker Andy Masters for this timely, interactive, and impactful program which truly helps attendees embrace our “New Normal” in both work and life.  

  • Be a light of positivity and solutions during stressful and turbulent times.
  • Decrease anxiety by focusing only on those things which you can control.
  • Embrace change by turning from “stressed and depressed” to “lucky and blessed”. 
  • Become a master of focus, prioritization, and “strategic procrastination“.
  • Develop a new perspective on what is most important in your life, and career. 
  • Engage Andy’s mantra “either you control your schedule, or your schedule controls you.” 

Andy also illustrates the life-changing “YES/NO” principle to inspire audiences to focus the most quality time possible on the activities which are most rewarding for YOU.  Andy’s positive and entertaining program provides specific tools you can apply immediately to recharge, refocus, and happily embrace our “New Normal” in both work and life!

This powerful program is for all Association, Chapter, Board, Committee, and Chamber leaders who lead volunteers! Award-winning author and Leadership expert Andy Masters EMPOWERS leaders to EMPOWER their Boards – in this challenging era of having to “Do More With Less” – and truly helps overcome the non-profit/Board death cycle of “80% of the work is done by 20% of the people“. This is why new ideas, great successes, and record years never happen – as most leaders assume all tasks with moderate-at-best results, while “running themselves into the ground.”

  • Recruit future leaders and Engage new participation.
  • Empower individuals for their talents to shine.
  • Inspire to have the BEST year EVER as an organization.
  • Appreciate every step a volunteer contributes.
  • Reward and celebrate every success.

Powerful leadership principles are based on Andy’s latest book “Things LEADERS Say: A Daily Guide to Help Every Leader Empower & Inspire” – but this program also includes actual license-protected movie scenes from films such as Star Wars, Apollo 13, X-Men, The Iron Lady – and even Frozen and Office Space!  Andy’s program provides attendees with not only an interactive multi-media experience, but also with immediate “take-home” action items to help EMPOWER leaders to EMPOWER their Boards, and ignite the best Association year EVER!


“Andy was the PERFECT opening Keynote speaker to kick off our 2020 HSMAI Chapter Leadership Conference. From the meeting planner side, he is a DREAM speaker! He is easy to connect with, took time to understand the audience, and was prepared to deliver an A+ presentation. There were moments of laughter, moments of ‘Ah-ha’, and his closing story was VERY impactful and actionable. We also worked with Andy to give each attendee an autographed copy of his book ‘Things Leaders Say’, as well!”Jenny Teeson, CHSE, Director of Chapter Management and Volunteer Experience, Hospitality Sales & Marketing Association International (HSMAI)




">Lisa Hamilton>

“Andy did a GREAT job of integrating his trainings to ensure relevancy to National Hotel Association Executives. I was a bit nervous booking a trainer that I had never experienced firsthand however he came so highly recommended that it was worth the chance. He was a SMASH HIT with the Association Executives attending the seminar. He integrates humor in such a way that everyone is engaged from beginning to end. This was my first year as President of the organization and he made me look great. I will DEFINITELY use Andy for future trainings!”

Lisa Hamilton
President, Caribbean Society of Hotel Association Executives


">Tamara Spude>

“We heard nothing but FABULOUS comments from the attendees who sat in on the sessions and I have no hesitation recommending you to any planner who might be looking for a speaker! You have been GREAT to work with and I hope our paths cross again in the future!!”

Tamara Spude, CMP
Event Service Professionals Association (ESPA) Conference Committee


">John Longstreet>

“There are certainly hundreds, if not thousands of presentations about the vital subject of leadership, but none are like Andy Masters’ ‘Leadership Lessons from Hollywood’. Andy provides the PERFECT mix of video with storytelling and words of wisdom so that the audience member can walk away with an ACTION PLAN for leadership improvement. Andy’s survey scores for this presentation were among the HIGHEST our group has ever given! ‘Leadership Lessons from Hollywood’ is a STAR!”

John Longstreet
President & CEO, Pennsylvania Restaurant & Lodging Association (PA)

Book Andy

To inquire about Andy’s speaking fees and schedule availability, complete the inquiry form or contact Andy’s office directly at (407) 595-5838 or Andy@Andy-Masters.com.

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